A Breath of fresh air

Case study: Simply Breathe

New product development

Simply Breathe, a manufacturing business based in the heart of East Yorkshire, design and manufacture compressed air products. The business was founded in 2012 by two firefighters, Matthew Sygrove and Joe Barratt, who wanted to bring a product to the market which could supply a person oxygen in emergency situations, such as house fires.
Since the creation of the business, Simply Breathe has grown rapidly and has a diverse number of products on the market including a gas signal horn, an aquarium plant feeder, an oxygen can and an air duster.

At the beginning of production the business was fulfilling orders by hand, which was slow and inefficient. In order to create new products, meet customer demand and operate more efficiently, the company wanted to purchase a gas filling line. However, this was financially beyond the business's means.

Simply Breathe's website

Product innovation & new jobs

Simply Breathe was introduced to the PAPI project in 2017 and were awarded a £20,000 grant which allowed them to purchase an automated processing line. This has enabled an increase in production and the development of new technology to create new, environmentally-friendly products.

Since receiving the grant, Simply Breathe has employed two additional members of staff to meet the demand of their growing business. They have also developed two new products; ‘Air4Life,’ an emergency escape can for emergency situations and a ‘pet corrector’, which used a hissing sound to help correct pets undesirable behaviours.

Since receiving the grant, Simply Breathe has employed two additional members of staff to meet the demand of their growing business. They have lots of innovative products planned for future release to market, including a pet corrector and a hand-held emergency escape oxygen canister.

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