Brewing Innovative New Products
Brew York use a new process to create new products
Brew York was established in 2015 by two friends with a shared love of brewing. The brewery produces unique ales, operating in the high-end ‘craft’ sector of the market. The beer is produced in cask, keg and can and sold throughout the UK directly to the pub trade, to retailers and through the company's own tap rooms.
By 2019, the company had outgrown their brewing space and wanted to move into new markets. They were awarded a PAPI grant to purchase equipment which would create a 'cold chain' brewing line to help them to enter the emerging market of cold brewing in which beer is packaged at 4 degrees and stays at that temperature until it is delivered to the customer. This would create new products and 2 new jobs.
Business growth
In 2019, after 4 years of operation, with an established brand and a team of 18, Brew York had reached brewing capacity at their large brewhouse in the centre of York. The company moved their main brewing activity to a new, purpose built facility to improve efficiency and capacity. The increased space also enabled the business to bring forward new product innovation; including entering the cold brewing market.
Innovation
The ability to offer this was a huge differentiator for the company and enabled them to win business with major national retailers. Whilst this technology and this production method is not new to the sector, it is rare and is new to Brew York. The new process also enabled the company to introduce new recipes to appeal to supermarket buyers who are introducing cold chain infrastructure to their stores.
The grant allowed the business to create 2 new jobs and a range of new products, as well as enter new markets and continue their growth. The new equipment will also allow the company to create new, innovative products in the future.
The grant allowed us to have full cold chain storage, which means the beer is packaged at 4 degrees and stays at that temperature until it is delivered to the customer, meaning the beer stays fresher and tasting its best for longer.